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Announcement: o.n. partners with Daman Health Insurance Agency and appointed Ambassador of Activelife.




Creating a formula for a healthier community


·      Daman’s Activelife is now sponsoring TrainYAS at Yas Marina Circuit

·      Appoints triathlete Omar Nour as Activelife ambassador


Abu Dhabi, 17 April 2013: The TrainYAS evenings that take place on the Formula 1TM track at Yas Marina Circuit every Tuesday, are now being sponsored by Activelife, Daman’s health and lifestyle programme.

The evenings, rebranded as TrainYAS by Activelife, are free and open to the public and combine the best of TrainYAS exercise initiatives with the Activelife philosophy of a healthy lifestyle.


Top Tip Of The Week: Bobby McGee and Omar Nour discuss the Concept of Athlete Marketing



Omar Nour.  A beautiful personality and a fan favorite in the UAE.  Listen to Omar and Bobby as they discuss the concept of athlete marketing. Omar explains that there is no correlation between results and direct sales.  The main thing about a business supporting an athlete is to bring back more business than it is costing them. Omar thinks athletes need to develop a brand early on because people don’t buy results. Instead, they buy a feeling, emotion and personality. Omar suggests endurance athletes create a brand that speaks to an audience.

PR (Daily Camera. Boulder USA): Boulder triathlete competes in first Egyptian race

March 28, 2013: Boulder, CO USA

Boulder triathlete competes in first Egyptian race: Egyptian citizen Omar Nour took 2nd in Arabic open championships.  Read more here: 



Top Tip Of The Week: Bobby McGee and Omar Nour tackle the art of TRAVELING AS AN ATHLETE

Omar Nour. Professional Egyptian Triathlete.  Born in Egypt.  Raised in Switzerland and the USA.  Resides in DC, Miami, Boulder and Abu Dhabi.  Needless to say- he's an experienced traveler.  Listen, laugh and take some notes on being an athlete and traveling as a PRO.  Advice from both Bobby McGee and Omar Nour.  Click on the pic! 



PRESS RELEASE: Egyptian Champion, Omar Nour takes silver at the ITU Arabic Open Championships.



March 23, 2013.  Sharm El-Sheikh, Egypt. 

Today marks history in the Middle East for the endurance community.  Today, March 23,, 2013, the International Triathlon Union conducted its first ever race on Arab soil. The 2013 Sharm El-Sheikh ITU Triathlon Arabic Open Championships were held in Sharm El-Sheikh, Egypt.  It was a sprint distance draft legal ITU race (750m swim/20k bike/5k run) and 11 Arab nations were represented. 

Professional Egyptian triathlete, Omar Nour, who normally trains in Boulder, Colorado USA under the tutelage of a world renowned coach, Neal Henderson, has been

Press Release: (220 Triathlon- British) Tim Heming’s Abu Dhabi diary: Day two

February 28, 2013. Abu Dhabi, UAE.  

220 Triathlon Mag writes a great article on Browlee ... and Omar.  Very appropriate ;) Read more here: 


Press Release: (Triathlete Europe) Nour Throwns Down Abu Dhabi Gauntlet To Brownlee

February 28, 2013. Abu Dhabi, UAE.  Oh man, it's o.n.!!  It's great that the Abu Dhabi International Race- Short Course is getting a ton of recognition.  Much respect for this young man, Allistar Brownlee.  Read more here.


"Egyptian elite Omar Nour has thrown down the gauntlet to London 2010 Olympic gold medallist, Ali Brownlee, as the two short course specialists ready to go head-to-head at Saturday’s Abu Dhabi International Triathlon." 


PRESS RELEASE: (French: TriMax Hebdo) Abu Dhabi 2013 : Duel attendu sur le Courte distance

February 27, 2013.  Abu Dhabi, UAE.

Abu Dhabi International Triathlon - Kids & Human Interest Clinic.  Olypmic Champion, Allistair Brownlee and crowd favorite, Omart Nour take on 45 kids and "human interest" athletes and serve up a stellar triathlon-specific clinic.



60 Seconds with Omar VLOG. day2



PIC: Awesome. Awesome. Awesome. time tonight speaking with the SEHA Triathlon Training Team.  I loved talking with you guys!  Good luck this weekend and make sure to go out there and have a lot of fun!  I'll be looking out for you guys! :)


Countdown to Abu Dhabi International Triathlon is o.n.!!  5 days to go. Today, a sneak peak of the bike course (yes, it takes place on the highway) and the potential weather conditions that could show up on Saturday - my hair will be crazy wild.

Press: (ADIT/IMG/FastTrack) Omar Nour: The Trail-Blazing Egyptian

February 25, 2013. Abu Dhabi, UAE.  


Omar Nour: The Trail Blazing Egyptian has made his mark here in Abu Dhabi.  "Egyptian Omar Nour is a triathlete on a mission. Eager to blaze a trail across the Arab world for the sport he loves and with a passion to inspire young people to become more active, the short-course specialist is preparing to set new records in 2013 with a double Abu Dhabi tri assault."  Read more here: